Mediland
Media Planning tool for Print (daily newspapers and magazines). It has been continually developed since 2003 and it is used by all major Media Agencies in France (Carat, MPG, OMD, GroupM, Magna, Zenith-Starcom), along with a long list of media owners (Mondadori, Prisma, Publiprint, Group Express, 20 minutes, Metro). Medialand Print can easily be adapted to work with a variety of data and surveys (including in-house surveys, or non -media surveys).
Internet
An Internet Planning tool that runs based on monthly Nielsen Netratings Data. The tool is currently used by GroupM, Neo, and MSN.
AdEx
A tool for the analysis of advertising spending, based upon advertising expenditure data (Yacast, TNS) and audience research data. Currently used for TV by Canal +.
Palm
Main audience data on your Palm.
ONLINE DATABASE
Currently available in France, and soon to be extended to the UK, Russia and Middle East. This data is used by most CMBS software: Medialand Press (planning), Medialand Internet (planning), Media-Manager (buying).
Media Manager
The main buying tool for media agencies in France. It is used by MPG, Publicis/Zenith, GroupM, OMD, Magna in France and by GroupM in Russia.
