MEDIA SPECIALISTS
Our directors have had long careers in media and research bringing considerable experience to our clients.
CONSULTANCY
We provide consultancy services in the area of media research. We served as advisors to TNS for the setup of EPIQ, the new French Daily Audience Survey. We helped Canal + (a large French TV broadcaster) set up Temporis, a system of classification for their advertising breaks, according to their potential to be remembered.
DATA
We can help process media data, from either syndicated or in-house research sources, into flat file formats ready to be used by Media Planning and research software, or we can create probability files to allow for reach and frequency calculations.
CUSTOM
We provide research institutes and data providers with custom versions of our data analysis tools, to be used by their clients. In France, the IDA (a large yearly survey of investors) is delivered to its subscribers through one of our tools.
SOFTWARES
MEDIALAND PRINT
Media Planning tool for Print (daily newspapers and magazines). It has been continually developed since 2003 and it is used by all major Media Agencies in France (Carat, MPG, OMG, GroupM, Magna), along with a long list of media owners (Mondadori, Prisma, Publiprint, Group Express, 20 minutes, Metro). Medialand Print can easily be adapted to work with a variety of data and surveys (including in-house surveys, or non -media surveys).
MEDIALAND INTERNET
An Internet Planning tool that runs based on monthly Nielsen Netratings Data. The tool is currently used by GroupM, Neo, and MSN.
MEDIALAND ADEX
A tool for the analysis of advertising spending, based upon advertising expenditure data (Yacast, TNS) and audience research data. Currently used for TV by Canal +.
MEDIALAND PALM
Main audience data on your Palm.
MEDIA MANAGER
The main buying tool for media agencies in France. It is used by MPG, Publicis/Zenith, GroupM, OMD, Magna in France and by GroupM in Russia.