KEN HOLDEN

CEO CMBS INTERNATIONAL Ltd.

Ken Holden graduated from Carlton University in Ottawa Canada after studying Public Administration and Journalism.
Formerly Media Planner at Ted Bates in Toronto working on Colgate, Mars and Nissan, Ken then moved to Donovan Data systems where he spent 15 years building the business in Canada, the U.S.A. and in Europe.

In 2003 he left DDS to become the CEO of KMR Software where he was responsible for the delivery of X*Pert, Viewergraphics, and Choices products to global markets - over 65 in all.
Ken also took over the Presidency of the JFC media software unit in France.

Now, in 2007, Ken has decided to start up CMBS International with his new partners at Carthage and Media Buying Systems.
The exciting new venture, he believes,  will be able to provide totally unique solutions that cross the varied international experiences that he has gained and the highly valuable technical skills of the wider CMBS team.

As Ken says - 'It is the perfect place for me to use all of my past experience at once to deliver some tools that no other company has been able to provide before now'.

FRANCOIS CHARTON

CEO CARTHAGE

Graduated from Ecole Polytechnique and Ecole Nationale de la Statistique et de l’Administration Economique, François Charton has been working in advertising and media research since 1991, for TNS Sofres, TMPR, IMS and Media Edge CIA.

In 2003, he founded Carthage, a company specialising in media planning software, and one of the shareholders of CMBS. Medialand Print, the first tool sold by Carthage, is now the leading print planning software in France.

ANNIE BERTHELOT

CIO MBS

After graduating at the European Business School, she was the student of Jean Mauduit in the Hachette Editing Company, before she joined Joël Monier at Jours de France in the marketing service. Along with him, she was at the starting point of Inter-Magazines in 1984, a company collecting automatically renewed subscriptions for French newspapers and magazines. She is today in charge of supervising the accuracy of the MBS media database as well as controlling the financial management of all the companies of the group

JOEL MONIER

CEO MBS

After starting his career in marketing at the top French radio station Europe 1 and at Jours de France (a people magazine) where he relaunched the Marcel Dassault Award for Research in Advertisement, he started his own companies in 1984 with Annie Berthelot, his long time business partner.

He often says that his only talent is to attract the very best partners in business : Colette Martin as the head of Inter-Magazines (a magazines subscriptions company), Marc Watrin at MBS (Media Buying Systems), François Charton at Carthage (Media Planning software) and now, Ken Holden as the head of CMBS (a UK-based company charged with the job of building business for MBS and Carthage software on an international scale)

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MARC WATRIN

CEO MBS

We provide consultancy services in the area of media research.
We served as advisors to TNS for the setup of EPIQ, the new French Daily Audience Survey. We helped Canal + (a large French TV broadcaster) set up Temporis, a system of classification
for their advertising breaks, according to their potential to be remembered.